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Case study

Barceló Hotel Group: Making Barcelo.com accessible for all travelers

Prioritizing accessibility in a high-conversion booking experience

Barcelo.com hotel booking platform showing an accessible search and booking experience

Case study details

Barceló Hotel Group

Hospitality & Travel · Global

Barceló Hotel Group partnered with A11ySolutions to make Barcelo.com—their primary booking platform—accessible across desktop and mobile. With complex search flows, date pickers, room selection, and a multi-step booking journey, the work required more than a checklist: it needed a practical plan that would ship without compromising brand or conversion.

Auditing the journeys that drive bookings

We conducted accessibility audits across the core user journeys—from destination search to checkout—to identify issues that impact real travelers, especially in dynamic UI patterns where keyboard, focus management, and semantics often break.

Remediation guidance + design review for new patterns

A11ySolutions delivered clear findings and remediation guidance that Barceló's internal teams could implement quickly. As new or updated patterns emerged, we provided design review to keep accessibility consistent and prevent regressions while the product evolved.

Hands-on support that fits internal teams

Rather than a report-only handoff, we worked closely with Barceló's stakeholders to keep execution moving—supporting implementation decisions and ensuring fixes aligned with expected behavior under WCAG criteria.

"Working with A11ySolutions has been a complete success. Their team has supported us throughout all phases of Barcelo.com's accessibility adaptation, combining great technical expertise with a genuine awareness of inclusion… They have made our digital environments more accessible without compromising design or functionality…"

Daniel Garcia

Head of Digital Experience at Barceló Hotel Group

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